Melbourne, Australia
About Superlative Studios
Boyd builds business automation from Melbourne, Australia. Admitted Australian lawyer. Not legal advice. Not your solicitor.
Superlative Studios is an Australian business based in Melbourne, Victoria. Boyd is the founder — an admitted Australian lawyer (ex-practising) who builds automation systems for service businesses across Australia. He is not offering legal advice on this site and he is not the visitor’s solicitor.
Why the studio exists
Missed calls and slow follow-up cost jobs. The owner is on the tools. The phone rings. Nobody picks it up. The next business answers. Superlative Studios exists to put a desk on that leak: capture the enquiry, tag urgency, notify you — on the apps you already use.
That is the V1 offer: the Inbound Lead Desk. Zapier, Make, phone, inbox. Custom business automation for Australian SMBs and tradies. Business automation in Melbourne, Zapier automation, lead follow-up.
The voice is operator-to-operator. Short sentences. Outcomes over adjectives. If a workflow does not catch an enquiry and put it on your phone, it does not ship. Most of the work happens in your accounts — remote from Melbourne is normal.
What this is not
Not a law firm. Not legal services. Not visa help. Not “lawyer for automation contracts” as a product. Admitted Australian lawyer · builds automation systems. Not legal advice. Not your solicitor.
How to start
Book a free 30-minute audit. Tell us where enquiries slip. We’ll map the desk. No obligation. Pricing is the founding Inbound Lead Desk. You keep the accounts.
FAQ
Common questions
How much does business automation cost in Melbourne?
The Inbound Lead Desk is A$197 a month for the first 90 days, then A$297 a month. Setup and tuning are included. Cancel anytime — your licences stay yours. Start with a free 30-minute audit. No obligation.
What tools do you work with?
Zapier, Make, GoHighLevel, phone, inbox, calendars, and the job tools Australian service businesses already use. We connect what you already pay for. We do not rip and replace your stack unless you ask.
How long until something is live?
A tightly scoped Inbound Lead Desk is often live in days, not months, once we have access and a clear trigger (missed call, form, after-hours enquiry). Larger systems are staged so you see a working piece before the next one.
Can I cancel or pause?
Yes. The desk is month-to-month. Cancel anytime. Your licences stay yours. Pausing does not delete the desk unless you ask us to.
Who is this for?
Melbourne and Australian service businesses that lose work when no one is at the desk — trades, electricians, equipment hire, events, rentals, and small professional firms. If you already have more incoming enquiries than follow-up capacity, you are the customer.
Do you only use Zapier, or also Make?
Both. Zapier when the app ecosystem and ops team want it; Make when the scenario is heavier or cheaper at volume. We pick the tool that matches the job and your existing stack, not a vendor quota.
What happens on the free audit?
You submit the form. We review where enquiries slip today. You get a short map of the desk: what we’d capture, how urgency is tagged, and how you get notified. No obligation. Not legal advice.